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My book |
Electronic Marketing: Advantages and Disadvantages ©
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| Abstract |
There is no doubt that the Electronic Marketing has contributed positively in the life of modern societies, mainly the consuming societies. It allowed purchasing of materials cheaply without any limit, and without any restrictions. It also gave the chance to make a free selection and comparison between the prices of goods at the electronic department stores throughout the Internet.
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All such facilities are given to the consumers in a very short time without causing them to leave their office or home. In addition, the Electronic Marketing has exterminated the monopoly of goods and materials, all such acts of course are for the consumer’s benefit.
However, in addition to such advantages there are many disadvantages of such type of marketing, the Electronic Marketing has deleted the privacy of the consumer , because all of his movements through the Internet have been divulged and under control, in addition to lack of exclusive security through the Internet. Accordingly, many losses equally occurred to the customer and the merchant due to such acts of hackers who reveal the information and credit cards details.
As well as, the Electronic Marketing caused many merchants, agents and monopolists to be vanquished because it gave the chance for direct communications between the producer and the consumer witho passing through them; as such, many of such merchants have been yielded away from the way of this new technology.
The Electronic Marketing was able to cause an upset down in many concepts and standards of economic science that have existed for so many years. Doors are still open for every new in this assumption and endless world as there are no limits that can stop such human ambition.
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| Table of contents |
CHAPTER ONE
THE MARKETING |
- The Marketing definition
- The Marketing history
- Development of modern marketing
- The Marketing stages
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CHAPTER TWO
THE COMPUTER |
- The Computer definition
- The Computer history
- The Personal Computer
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CHAPTER THREE
THE INTERNET |
- Preface
- The Internet definition
- The Internet history
- The Internet services
- The Internet users around the world
- Statistics about the Internet
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CHAPTER FOUR
THE ELECTRONIC MARKETING |
- The Electronic Marketing definition
- The Electronic Commerce
- The consumption craze
- The development of E- Commerce
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CHAPTER FIVE
THE INTERNET SECURITY |
- Preface
- Computer updates
- Fire wall activation
- Ports blocking
- Antivirus software
- Devices to be followed
- Software settings
- The Credit Cards
- Data Encryption
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CHAPTER SIX
ADVANTAGES AND DISADVANTAGES OF ELECTRONIC MARKETING |
- Preface
- Advantages and Disadvantages of the Electronic Marketing for the producers
and manufacturers
- Advantages and Disadvantages of the Electronic Marketing for the wholesalers,
retailers and facilitators
- Advantages and Disadvantages of the Electronic Marketing for the consumers
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| CONCLUSION |
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| REFERENCES AND RESOURCES |
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| Dedication |
| To my best beloved wife who illuminated my way during my all times, and extended all kind of moral and spiritual support. To my twin spirit who without her i'll never reach to what Iam now, if she was not beside me. To my dearest wife Houda, I present this work. |
Your beloved Husband
Najib Fatayrgi |
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